{"title":"NOTTODAY® | THE 90s GRUNGE FADE","description":"","products":[{"product_id":"nottoday-the-vintage-wash-series","title":"NOTTODAY® — Vintage Fade Hoodie","description":"\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0992\/6495\/4682\/files\/image_20261017_143933.jpg?v=1792222816\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"7\"\u003eAuthentic Character. Timeless Aesthetic.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e     The Vintage Wash Series is defined by its lived-in soul and weathered aesthetic. Each hoodie undergoes a specialized pigment-dyeing process that creates subtle variations in shade, ensuring that no two pieces are exactly alike. This collection captures the essence of heritage streetwear, offering a unique, one-of-a-kind garment that gains more character with every wear.\u003c\/p\u003e\n\u003cp\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"8\"\u003eTechnical Specifications\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"9\"\u003e\n\u003cli\u003e\n\u003cb data-index-in-node=\"0\" data-path-to-node=\"9,0,0\"\u003ePremium Fabric Blend:\u003c\/b\u003e Crafted with a 100% cotton face for an exceptionally smooth exterior and a high-quality 80\/20 cotton-polyester interior blend for lasting comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb data-index-in-node=\"0\" data-path-to-node=\"9,1,0\"\u003eRefined Yarn Quality:\u003c\/b\u003e Constructed with 30 singles yarn diameter, providing a finer, smoother, and more durable fabric weave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb data-index-in-node=\"0\" data-path-to-node=\"9,2,0\"\u003eSuperior Durability:\u003c\/b\u003e Features split-stitch double-needle sewing on all seams, ensuring the garment stands up to the rigors of daily wear while maintaining its structural integrity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb data-index-in-node=\"0\" data-path-to-node=\"9,3,0\"\u003eHeritage Details:\u003c\/b\u003e Designed with a jersey-lined hood, sewn eyelets, and matching drawstrings for a cohesive, premium finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"citation-1\"\u003e\u003c\/span\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"9,4,0\"\u003e\u003cspan class=\"citation-1\"\u003eMid-to-Heavyweight Feel:\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-1 citation-end-1\"\u003e A substantial 9 oz.\/yd² (305.15 g\/m²) fabric weight provides the perfect balance of warmth and seasonal versatility.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-path-to-node=\"14\"\u003e\n\u003cp data-path-to-node=\"11\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"11\"\u003eSizing \u0026amp; Fit Advisory\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis hoodie features a \u003cb data-index-in-node=\"23\" data-path-to-node=\"12\"\u003eClassic Regular Fit.\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"13\"\u003e\n\u003cli\u003e\n\u003cp\u003eDesigned for a standard silhouette that is neither too tight nor too loose. We recommend staying true to your usual size for a classic look. If you prefer a more relaxed, oversized aesthetic, consider ordering one size up.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-path-to-node=\"14\"\u003e\n\u003cp\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"15\"\u003eThe Unique Nature of Pigment Dye\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e     Due to the authentic pigment-dyeing process, each garment possesses individual color variations and a distinctive washed-out appearance. These characteristics are intentional and contribute to the unique vintage charm of the collection.\u003c\/p\u003e\n\u003chr data-path-to-node=\"17\"\u003e\n\u003cp\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"18\"\u003eOur Commitment to Mindful Production\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"19\"\u003e     Each piece is crafted exclusively for you.\u003c\/b\u003e This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. At our core, we believe in quality over quantity; by choosing to make products on demand instead of in bulk, we significantly help reduce overproduction and minimize textile waste.\u003c\/p\u003e\n\u003cp\u003eThank you for making thoughtful purchasing decisions and supporting a more sustainable future for fashion.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cem\u003e\u003cb data-path-to-node=\"18,0,0\" data-index-in-node=\"0\"\u003eProcessing Time:\u003c\/b\u003e Please allow 2–5 business days for expert preparation and quality inspection before dispatch.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-path-to-node=\"21\"\u003e\n\u003ch3 data-path-to-node=\"22\"\u003e\u003cbr\u003e\u003c\/h3\u003e","brand":"nottoday","offers":[{"title":"Pigment Black \/ S","offer_id":53179451474234,"sku":"9817623_13663","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Pigment Black \/ 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3XL","offer_id":53179452424506,"sku":"9817623_13686","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Pigment Light Blue \/ S","offer_id":53179452457274,"sku":"9817623_13669","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Pigment Light Blue \/ M","offer_id":53179452490042,"sku":"9817623_13670","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Pigment Light Blue \/ L","offer_id":53179452522810,"sku":"9817623_13671","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Pigment Light Blue \/ XL","offer_id":53179452555578,"sku":"9817623_13673","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Pigment Light Blue \/ 2XL","offer_id":53179452588346,"sku":"9817623_13672","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0992\/6495\/4682\/files\/unisex-pigment-dyed-hoodie-pigment-light-blue-front-69b99c80018f9.jpg?v=1773771913"},{"product_id":"nottoday®-made-different","title":"NOTTODAY® — MADE DIFFERENT","description":"\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0992\/6495\/4682\/files\/ChatGPT_Image_6_._._2569_20_57_18.png?v=1786024743\" alt=\"\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0992\/6495\/4682\/files\/ChatGPT_Image_6_._._2569_20_58_43.png?v=1786024743\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eVintage Pigment-Dyed Hoodie\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e     Inspired by timeless vintage essentials, this pigment-dyed hoodie delivers a naturally washed finish with a soft, lived-in feel from the very first wear. Crafted from premium fleece with a relaxed silhouette, it's designed to bring effortless comfort and everyday versatility to your wardrobe.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePremium pigment-dyed finish for a unique vintage look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSoft brushed interior for everyday comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRelaxed fit with a timeless silhouette\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e100% cotton face with a smooth premium finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReinforced double-stitched construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eJersey-lined hood with matching drawstrings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFront pouch pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eFabric\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e100% Cotton Face\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e80% Cotton, 20% Polyester\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHeavyweight Fabric — \u003cstrong\u003e305 GSM (9 oz\/yd²)\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eFit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRelaxed fit with a classic streetwear silhouette. Perfect for layering throughout every season.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eMachine wash cold\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWash inside out with similar colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTumble dry low or hang dry\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDo not bleach\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eMade to Last\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e     Thoughtfully crafted from premium materials with lasting comfort in mind. Designed for everyday wear, season after season.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003ePlease Note\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e     Each garment is individually pigment-dyed, creating subtle variations in color and finish. No two pieces are exactly alike, making every hoodie uniquely yours.\u003c\/p\u003e\n\u003cdiv class=\"table-responsive dynamic\"\u003e\n\u003ctable cellpadding=\"5\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e \u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eLENGTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eWIDTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eSLEEVE LENGTH 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